Our Other Experience

Nexus staff have been active in the market research industry in New Zealand and overseas for many years. Through this time we have worked with many clients, on many issues, in many sectors. To name a few ...

• Brand tracking for a number of fmcg customers including brand equity, leverage and brand , and understanding the drivers of equity, measuring brand image, and intepreting findings in the light of recent sales data. Many studies including baked goods, hot beverages, and alcohol.
• Brand positioning and segmentation research to understand how clients should position their brands to meet the needs of their key targets. Many studies conducted, mainly for fmcg clients (hair products, OTC medicines, beverages, dairy products, household cleaners, pet food etc).
• Advertising effectiveness, including cut-through, empathy, communication and impact on brand health, for a range of TVCs for major fmcg brands.
• Customer satisfaction with retail outlets. This research designed to deliver store level satisfaction and other information directly to store managers. 
• Bi-annual survey of parent satisfaction with the performance of a school.
• Product tests including a double-blind in home product test of the effectiveness of different brands of whitening toothpaste, and street intercept product testing confectionery.
• Emotive drivers under-pinning different methods of communication for an overseas mail company.
• Customer satisfaction with service from providers of automatic stamping machines.
• Evidence based research for proceedings in the Environment Court.
• Concept appeal of a new technology in bill payment.
• Banking
• Modelling the likely share of a brand of week killer in the agricultural market at different price points (choice modelling).
• Tracking customer satisfaction of a wholesaler of pharmacy products.

We look forward to working in many more sectors with many more clients on many more issues in the future.

Nexus is a independent market research company which relies upon a network of specialists as well as our own staff. Key strategic partners include CityScope Consultants Ltd and Accent Ltd.

CityScope is a joint venture between the principals of three independent businesses collectively specialising in urban development issues, including transport, demographics and urban growth strategies. Accent is world leader in the application of stated preference techniques to the transport and utilities sectors.

Accent also has wide research experience in a range of other transport issues. Nexus and Accent consultants have worked together on several projects in New Zealand over many years.

Click here for more information about CityScope Consultants or Accent .